Red Horizon - Press Release

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Contact: Tricia Farin Jantris Marketing Services P. 203-426-9193 F. 203-426-9278	Lisa Pecunia Red Horizon, LLC P. 203-270-3363 F. 203-270-3366
Red Horizon Introduces Innovative Tools to Simplify Industry-Specific Business Processes at the Women in Business 2003: Sharing the Vision Conference
NEWTOWN, CT, June 19, 2003 - Six industry-specific software products, designed to simplify and automate the management of business functions, will be unveiled by Red Horizon, LLC at the Women in Business 2003: Sharing the Vision Conference, June 24-26, at the Sheraton New York Hotel and Towers in New York, NY. Referred to as "Base Products," each of the six tools allows fundamental business processes to be managed more efficiently resulting in higher quality information feeding into and out of the system faster and more reliably. As all the products are developed using a web browser, greater accessibility is given to system administrators and end users. As base products, each tool is fully customizable to meet the needs of the individual company within the industry in which they do business. ACCELERON™ Efficient Online Quoting System is an intranet application that allows sales, marketing, engineering and quality departments to coordinate workflow and track requests for custom orders. Companies gain control, accuracy and efficiency through the power of real time collaborative estimates. ALAZAR™, Total Sweepstakes Management System is an online sweepstakes product that allows users to get the highest return from promotional efforts by combining traditional sweepstakes with the power of real-time market data input and retrieval. Alazar™ captures valuable market data with easy to use online entry forms. Marketing decisions are made faster and more efficiently with robust reports that are based on real time information. INFOMATIX™ Dynamic Sales Support Center is a centralized marketing and engineering materials portal and customer support interface. Marketing efforts are centralized and streamlined into an online marketing self-service center and enable the sales force and distributors to easily, efficiently, and reliably obtain the latest marketing and engineering materials available from anywhere, at any time. Companies realize tremendous savings by giving their customers the freedom to initiate and track their own trouble tickets. MALLCONNECT™ The Ultimate Shopping Link is used to drive foot traffic to the mall. Through uniquely targeted marketing programs, retailers and mall managers can improve the customers' shopping experience. MallConnect™ speaks for all merchants with one voice, so marketing and advertising costs are reduced while average sales receipts increase. PROMOTOURS ONLINE™ Rapid Reporting for Promo Marketing is a powerful, but easy-to-use promotional tour reporting application for the consumer packaged goods industry. It provides marketing management teams with critical sampling event data as it happens. Field staff can input event data from anywhere on the road, and the results are available and accessible on the web the next day. The data is collected and the results are delivered in a format that decreases errors and facilitates decision-making. STRATEGA™ Integrated Field Operations Reporting is a powerful intranet application that automates the entire merchandising field operations into a single, online information field reporting system. Information is reported faster, becomes centralized and is available from anywhere, at any time, allowing for tremendous leaps in management decision-making capabilities. "Adding these new products to our suite of offerings has tremendous advantages to our clients by helping them get their solutions to market faster in a more cost-effective manner," Lisa Pecunia, Principal of Red Horizon explains. Red Horizon will be located in booth 100 in the Imperial Ball Room. Along with their new product introductions, they also will display their flagship product SourceAction™, the Ultimate Issue Tracking System. For further information, contact Greg Gage at 203.270.3363. Red Horizon, LLC (www.redhorizon.com) is an application development firm specializing in web-based software applications and database-driven web sites. Serving large and small organizations which span many industries, Red Horizon consistently delivers organized, self-maintaining applications that exceed customer expectations on time and within budget. Red Horizon is a certified Woman-owned Business Enterprise.
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